Co-founded · Brand · Website
Strip Tease Jerky
"Unleash the heat. Embrace the flavor. Not for the mild."
The idea
A bacon jerky brand built from nothing but a name.
Strip Tease is small-batch bacon jerky out of Sacramento, started in partnership with the Baboy Boys team and operating under their business. The goal was never another jerky bag. It was a brand loud enough to get picked up off a crowded shelf and a product good enough to earn the second bag.
We owned the creative and marketing side end to end.
What we built
Name first, then everything after it.
01
The name
Strip Tease, and the "Not For The Mild" line that runs through everything.
02
Identity
Logo, color, type, and the attitude the brand carries.
03
Packaging
The bag has to sell itself in the second someone sees it.
04
Merch
Hats, hoodies, tees, shorts. Customers as walking signage.
05
Website
Storefront, layout, copy, and the buying experience.
06
Social
Content, posting, and the monthly giveaway that keeps the community showing up.
The takeaway
A name on a napkin can become a product on a shelf. What decides it is everything in between.
Where it landed
A brand with a voice and a following.
Strip Tease launched with a clear identity, repeat orders, and a community that turns up every month for the giveaway. The look and tone are recognizable on sight, which is exactly what they were designed to do.