Brand · Website · Co-founded
Strip Tease Jerky
"Unleash the heat. Embrace the flavor. Not for the mild."
The idea
A bacon jerky brand built from nothing but a name.
Strip Tease is small-batch bacon jerky out of Sacramento, started in partnership with the Baboy Boys team and operating under their business. The goal was never another jerky bag. It was a brand loud enough to get picked up off a crowded shelf and a product good enough to earn the second bag.
We owned the creative and marketing side end to end.
What we built
Name first, then everything after it.
01
The name
Strip Tease, and the "Not For The Mild" line that runs through everything.
02
Identity
Logo, color, type, and the attitude the brand carries.
03
Packaging
The bag has to sell itself in the second someone sees it.
04
Merch
Hats, hoodies, tees, shorts, designed and named. Off sale while the line gets reworked, and built to turn customers into walking signage.
05
The storefront
A real store, not a template with a cart bolted on. Every page built. Live carrier rates at checkout, so shipping is quoted rather than guessed at. Local pickup for Sacramento. Gift cards, redeemable anywhere on the site. And checkout runs on the brand's own domain from cart to receipt, so nobody gets handed off mid-purchase to a page that looks like somebody else's.
06
Social and the giveaway
Content, posting, and a monthly giveaway built on rolling enrollment. Once someone enters they stay entered, rather than starting over every month. That turns a raffle into a reason to keep paying attention, which is a different thing and a much more useful one.
07
One platform
The business moved off Shopify. Not because it was broken, but because the storefront, the email, and everything automated around them were separate systems, and separate systems have to be reconciled by hand. Now the storefront, checkout, shipping, email, and automation are one system. Payments process inside it rather than through a separate point of sale. One thing to pay for and maintain instead of several.
08
Compliance
Terms, privacy, refund, shipping, and gift card policies written and in place before the store opened, rather than added after the first question arrives.
09
Accessibility
Built to WCAG 2.1 AA. The palette was contrast-computed before design started rather than checked at the end, which is the difference between meeting a standard and retrofitting toward one.
The takeaway
A name on a napkin can become a product on a shelf. What decides it is everything in between.
The brand is the part people see. The part that makes it a business is the store that takes the order, the shipping that quotes itself, the policies that were ready before anyone asked, and one system doing all of it instead of several.
Where it landed
A brand that sells, on its own terms and its own domain.
Strip Tease sells online end to end. A customer finds a product, sees a real shipping quote, pays without leaving the site, and gets a receipt from the same system that runs the email list. Gift cards work. Local pickup works. Production and fulfillment are in house.
The look and tone are recognizable on sight, which is what they were designed to do.