Co-Founder & Creative Lead
Hardflip
Coffee Co.
"Quality coffee. Premium performance. For those who grind on and off the board."
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Overview
A coffee brand built where skate culture meets a serious cup.
Hardflip Coffee Co. is a premium coffee company built around a simple idea: quality coffee for people who grind on and off the board. My co-founder and I started it from nothing and grew it into a full brand with its own blends, its own voice, and a look that feels like it belongs to skate culture as much as it does to coffee.
I handled the entire creative side of the business. Everything you see, from the logo to the website to the merch, came out of that work.
What I Did
The full creative build.
Graphic Design
Created the visual language of the brand, from the skating coffee cup mascot to every graphic that carries the Hardflip name.
Branding
Built the full identity, including the logo, type, color, and the tone that ties the coffee to skate culture.
Product & Blends
Helped shape the product lineup and the naming behind the Boardslide and Darkslide blends.
Merch Design
Designed the apparel and drinkware line, including the tees and gear that turn the brand into something people wear.
Website
Built and designed the storefront, from layout and product pages to the overall shopping experience.
Digital Presence
Manage the digital and social side of the brand, keeping the look and message consistent everywhere it shows up.
The Takeaway
A great brand makes a coffee feel like a lifestyle. Hardflip turns a daily grind into something worth repping.
The Result
Two blends, a full merch line, and a brand with real identity.
Hardflip launched with a complete brand built around the Boardslide and Darkslide blends, backed by apparel and drinkware that extend the look beyond the cup. The result is a coffee company that does not look or sound like anyone else in the space.
Working alongside my co-founder, I took it from an idea to a finished brand that customers recognize and want to be part of. It is another example of what I do best: building the whole creative picture so a business launches looking like it has been around for years.
Want This For Your Brand?
If you are building something and want it done right from the start, let us talk.
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